Content Designers – DWP Digital – Blackpool

DWP Digital

Job summary

Are you an experienced content designer?

Are you passionate about delivering high quality content?

Do you want to help transform services for the Department for Work and Pensions (DWP)?

We’re looking for enthusiastic and talented content designers and senior content designers to work on services that make a difference to people’s lives.

Content designers help people find out what they need to know, and do what they need to do, as simply and quickly as possible. It’s very challenging and very rewarding work for content designers who care about improving people’s lives.

The core purpose of our content designers is to focus on user needs:

• to make complex information and processes easy to understand and follow, and

• to help the government achieve the intended outcomes of its policies

Job description

What you’ll do as a Content Designer

Content designers meet users’ needs with content. They help people complete essential tasks.

A content designer is responsible for creating, updating and reviewing content for end-to-end user journeys. They make sure the most appropriate content is shown to users in the right place and in the right format.

A content designer is comfortable using evidence, data and research to make the right content decisions. They make sure users’ goals are met and that a service or other product meets policy intent.

A content designer can work within a multidisciplinary team across digital and non-digital channels. They contribute to and use style guides and design patterns to produce consistent content.

Putting users’ needs at the heart of their work, a content designer makes people’s interactions as simple and speedy as possible.

What you’ll do as a Senior Content Designer

Senior content designer is an experienced practitioner who can take a high-level view of how a user’s content journey maps to business processes.

They develop content strategy and solutions for complex services and other products working with digital and non-digital content.

A senior content designer maps and writes user stories and is responsible for content quality, including reviewing the work of others. They mentor content designers and may also manage small teams.

They lead on cross-government content projects and engage with the wider government content community.

Person specification

The essential criteria are outlined in the selection process details.

If you would like to learn more about the role, please contact .


We’ll assess you against these behaviours during the selection process:

Changing and Improving

Delivering at Pace

Seeing the Big Picture

Working Together

Technical skills

We’ll assess you against these technical skills during the selection process:

Relationship Management


• An employer pension contribution of up to 27% For further information please click here.
• Annual leave rising up to 30 days, (based on your working pattern).
• Family friendly flexible working arrangements, such as hybrid working, job sharing, term-time working, flexi-time and compressed hours.
• Learning and development tailored to your role this could include industry recognised qualifications, coaching and mentoring. 
• An inclusive and diverse environment with opportunities to join staff networks including: Women’s Network, National Race Network, National Disability Network (THRIVE) and many more.

This job role may be suitable for hybrid working, which is where an employee works part of the week in their DWP office and part of the week from home. This is a voluntary, non-contractual arrangement and your office will be your contractual place of work. The number of days that anyone will be able to work at home will be determined primarily by business need but personal circumstances and other relevant circumstances will also be taken into account. If you are successful, any opportunities for hybrid working, including whether a hybrid working arrangement is suitable for you, will be discussed with you prior to you taking up your post. 

Salary Information

SEO Salary for this role is from £38, (Band min) to £41, (Band max).

G7 Salary for this role is from £50, (Band min) to £60, (Band max).

Our offer to successful candidates will be based on an assessment of your skills and experience as demonstrated at interview.

Existing Civil Servants who secure a new role on lateral transfer should maintain their current salary.

Existing Civil Servants who gain promotion may move to the bottom of the next grade pay scale or 10% increase in salary whichever would be the greater.

Read more…

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