Senior Digital Engagement Manager – Department for International Development – Blackpool

Department for International Development

Job summary

Would you love the opportunity to work on exciting projects at the heart of digital transformation?

Would you enjoy leading on ambitious projects that support over 5000 colleagues?

Are you someone who can influence and work with a variety of stakeholders?

If so, click that apply button now and join us as a Senior Digital Engagement Manager.

The multi award-winning Digital Engagement works at the heart of the organisation, setting out the overall strategy and role for communications and engagement across Digital. Lead digital engagers develop innovative communications strategies and delivery plans to engage multiple audiences.

We’re building a network of digital engagers who works inclusively and collaboratively across channels and audiences to deliver innovative communications and engagement activity.

Job description

• As a Senior Digital Communication and Engagement Manager you co-create the Digital Engagement Strategy in collaboration with senior colleagues across Digital and Strategic Communications, through audience insight, your channel expertise and your creative communications skills

• You may have lead responsibility for communications strategy for a specific priority (such as recruitment marketing or communicating about a service DWP Digital offers) or audience (such as engaging colleagues in Digital Group or wider DWP colleagues)

• You’ll work collaboratively with a wide range of colleagues across and beyond DWP Digital to define, deliver and evaluate the DWP Digital story to internal and/or external audiences

• You help represent the voice of the audience within Digital, providing credible communications advice and expert delivery as a trusted senior communications lead

• You’re comfortable operating at all levels of DWP, across Government and with external stakeholders, and provide effective professional leadership within your team and across the Digital Engagement community

Person specification

The essential criteria are outlined in the selection process details.

If you would like to learn more about the role, please contact [email protected]


• An employer pension contribution of up to 27% 
• Annual leave rising up to 30 days, (based on your working pattern)
• Family friendly flexible working arrangements, such as hybrid working, job sharing, term-time working, flexi-time and compressed hours
• Learning and development tailored to your role this could include industry recognised qualifications, coaching and mentoring
• An inclusive and diverse environment with opportunities to join staff networks including: Women’s Network, National Race Network, National Disability Network (THRIVE) and many more

This job role may be suitable for hybrid working, which is where an employee works part of the week in their DWP office and part of the week from home. This is a voluntary, non-contractual arrangement and your office will be your contractual place of work. The number of days that anyone will be able to work at home will be determined primarily by business need but personal circumstances and other relevant circumstances will also be taken into account. If you are successful, any opportunities for hybrid working, including whether a hybrid working arrangement is suitable for you, will be discussed with you prior to you taking up your post. 

Salary Information

Salary for this role is from £50,155 (Band min) to £60,781 (Band max).

Our offer to successful candidates will be based on an assessment of your skills and experience as demonstrated at interview.

Existing Civil Servants who secure a new role on lateral transfer should maintain their current salary.

Existing Civil Servants who gain promotion may move to the bottom of the next grade pay scale or 10% increase in salary whichever would be the greater.

Things you need to know

Selection process details

Stage 1: Application

Your application will consist of three parts:

1. A Personal Details application form.

2. Your employment history detailing your responsibilities, skills, accomplishments, plus your qualifications and relevant training. Please copy this information into the box field provided.

3. Personal statement up to 750 words. 

When giving details in your employment history and personal statement you should highlight your experience in line with essential criteria below:

• Proven vision and expertise to define and implement internal engagement strategies which deliver measurable business outcomes, and ability to align these effectively at strategic and delivery level with wider communications activities (such as marketing or external relations).

• Proven strategic communications skills across the planning and delivery lifecycle, with demonstrable ability to lead multiple teams in identifying and applying insight, developing and implementing innovative and effective communications plans, and using evaluation data to measure and improve activity.

• Excellent influencing and relationship-building skills at all levels, and a highly-collaborative, team-playing approach.

• Evidence of strong political awareness, professional judgement and ability to deal with ambiguity, and a track record of providing clear, balanced, credible advice at senior level.

• Excellent people and project leadership skills: able to direct, motivate and support large teams, maximising performance and protecting wellbeing, including during periods of pressure.

• Experience of working in a large-scale complex organisation.

The sift panel will use the information in your employment history and personal statement to assess your experience, skills and knowledge against the essential criteria above.

For Hints and Tips on completing your application visit our blog 

Important Information

• You will be asked to complete your employment history any information that you would customarily share on a CV should therefore be entered onto the application form.
• Personal details that could be used to identify you including your name, contact details and address must be removed for your application to be considered.
•  If your employment history/personal statement contains any personal details your application will be withdrawn.

Stage 2: Interview

If you’re successful at sift stage you will be invited to a video interview via Microsoft Teams. There, you will be assessed against the experiences listed in the essential criteria.

You will be asked to do a short (10 minutes) presentation on a specific topic. Further details will be provided to candidates invited to interview. 

Interviews will take place from late February 2023. Sift and interview dates to be confirmed.

The evidence you provide in your application must relate to your own experiences. If evidence of plagiarism is found your application will be withdrawn.

Further information:

A reserve list may be held for a period of 6 months from which further appointments can be made. 

Reserve list candidates will be posted in merit order by location. 

Find out more about

Any move to DWP from another employer will mean you can no longer access childcare vouchers. This includes moves between government departments. You may however be eligible for other government schemes, including Tax Free Childcare. Determine your eligibility at

Security Information

If successful and transferring from another Government Department a criminal record check may be carried out. 

In order to process applications without delay, we will be sending a Criminal Record Check to Disclosure and Barring on your behalf. However, we recognise in exceptional circumstances some candidates will want to send their completed forms direct. If you will be doing this, please advise Government Recruitment Service of your intention by emailing stating the job reference number in the subject heading. 

Applicants who are successful at interview will be, as part of pre-employment screening, subject to a check on the Internal Fraud Database (IFD). This check will provide information about employees who have been dismissed for fraud or dishonesty offences. This check also applies to employees who resign or otherwise leave before being dismissed for fraud or dishonesty had their employment continued. Any applicant’s details held on the IFD will be refused employment. 

A candidate is not eligible to apply for a role within the Civil Service if the application is made within a 5-year period following a dismissal for carrying out internal fraud against government.

Before applying for this vacancy, current employees of DWP should check whether a successful application would result in changes to their terms & conditions of employment, e.g. mobility, pay, allowances. Civil Servants that would transfer into DWP from other government organisations, following successful application, will assume DWP’s terms & conditions of employment current on the day they are posted, unless DWP has stated otherwise in writing.

Reasonable Adjustment

At DWP we value diversity and inclusion and actively encourage and welcome applications from everyone, including those that are underrepresented in our workforce.

We consider visible and non-visible disabilities, neurodiversity or learning differences, chronic

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